What Are Nootropics? ERO's Guide to Cognitive Enhancers
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What are Nootropics?
Traditional energy supplements have been around for years. Great for giving your body a boost, but not always providing you enough mental energy. For ERO, this is where nootropics step in. Designed to sharpen focus, improve memory, and give your mind the edge it often desperately needs.
For years while using pre-workout and energy drinks, I always felt physically awake, but rarely every had the mental energy to match it. Scrolling thru my phone way too much, and wasting time letting my mind wander often left my workouts falling short. After discovering how nootropics improved the mental side of my workouts, I quickly realized their benefits extended to so many other areas of my life.
The Origin Story: From Labs to Your Daily Routine
The term nootropic (pronounced “noo-traa-puhks”) was coined in 1972 by Romanian chemist Corneliu Giurgea. He combined the Greek words “noos” (mind) and “tropein” (to bend or turn), essentially defining nootropics as substances that bend your mind toward better performance. Giurgea was searching for ways to create a cognitive enhancer—something that could improve memory, learning, and focus without causing harmful side effects.
Initially, nootropics were explored in medical contexts, especially for managing conditions like ADHD or cognitive decline like Alzheimer's. Over time, researchers expanded their focus, and today, nootropics are widely available as dietary supplements, offering support for healthy individuals looking to improve their focus, memory, or creativity.
What Makes a True Nootropic?
To be clear, not all brain-boosting substances qualify as nootropics. To fit Giurgea’s definition, a nootropic must:
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Enhance cognitive performance.
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Protect the brain from chemical and physical injuries.
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Improve the brain’s resistance to stress.
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Be well-tolerated and suitable for long-term use.
In other words, a nootropic should give your brain superpowers without dragging along harmful side effects. Nootropics provide your brain with the resilience to handle stress and the energy to perform at its best. Think Bradley Cooper in Limitless - almost.
Modern Uses: Nootropics in Today’s World
Today, nootropics are often referred to as "smart drugs," though the term “drug” here can be misleading. Unlike prescription medications, most nootropics available to the public are dietary supplements crafted to support cognition naturally. They’re especially popular among gamers, professionals, students, and anyone trying to stay sharp when stress is hitting an 11 out of 10. Nootropic supplements are increasingly favored for their ability to enhance cognitive function without relying on harsh synthetic additives.
What’s in ERO ELEVATE's Formula?
When creating ERO ELEVATE, we didn’t just toss ingredients into a bag and hope for the best. We carefully selected nootropic compounds backed by science to create a supplement that not only improves focus, but that supports long-term cognitive health. Take a look at what we're talking about:
Alpha-GPC
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What it does: Alpha-GPC is a choline compound known to boost acetylcholine levels, a neurotransmitter essential for learning and memory.
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Why we use it: At 300 mg, it’s clinically dosed to help improve focus, memory retention, and overall cognitive function. It’s also one of the most bioavailable forms of choline, ensuring your brain gets the fuel it needs to perform at its peak.
Huperzine A (Huperzia serrata extract)
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What it does: Derived from Chinese club moss, Huperzine A acts as an acetylcholinesterase inhibitor, meaning it helps keep acetylcholine active in your brain for longer.
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Why we use it: At 200 mcg, Huperzine A works synergistically with Alpha-GPC to support memory and learning. It’s like a cognitive enhancer’s secret weapon.
Organic Caffeine (from Green Coffee Beans)
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What it does: Provides a smooth, sustained energy boost without the dreaded mid-afternoon crash.
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Why we use it: We’ve included 150 mg—enough to enhance focus and energy without overwhelming your system. Plus, its organic source ensures you’re getting clean energy.
N-Acetyl L-Tyrosine (NALT)
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What it does: NALT is an amino acid that supports the production of dopamine and norepinephrine, neurotransmitters crucial for mood, focus, and cognitive flexibility.
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Why we use it: At 1 gram, it’s optimally dosed to enhance mental performance under stress, keeping you sharp and motivated no matter the challenge.
Adaptogen Complex
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What it does: Our adaptogen complex includes a powerhouse blend of natural ingredients (MacaXtra, Ashwagandha Powder, Cordyceps Mushroom Powder, Lion’s Mane Mushroom Powder, Goji Juice Powder, Astragalus PE 10:1, Rhodiola Rosea Extract, Siberian Ginseng Powder, Reishi Powder, Panax Ginseng Extract 2%, Amla Fruit Powder) at 50 mg. These adaptogens support stress resilience, mental clarity, and overall brain health.
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Why we use it: Adaptogens like Ashwagandha and Rhodiola Rosea help your body adapt to stress while promoting cognitive balance. Lion’s Mane and Reishi Powder contribute to neuroprotection and focus, making this a perfect complement to the nootropic stack.
For an in-depth look at all the ingredients in ERO ELEVATE, follow the link HERE to learn more!
Why These Ingredients and Doses?
Every ingredient in our formula was chosen to work synergistically, ensuring you get maximum cognitive benefits. We prioritized ingredients with proven track records and dosages backed by clinical research to avoid the guesswork and fluff found in many similar supplements. Transparency is key, and we want you to know exactly what you’re fueling your brain with. We want you to know exactly what you're putting in your body, and why.
The Potential of Nootropics
The field of nootropics is more than a trend—it’s a testament to how science and nutrition intersect to improve our lives. With ingredients like Alpha-GPC, Huperzine A, and adaptogens, nootropics are designed to fuel your brain’s natural capacity for focus, learning, and resilience. As research continues, the potential for these supplements to shape our approach to mental performance is limitless (see what we did there...).
Why ERO? Transparency, Science, and Trust
At ERO, we believe in doing things in a way that makes sense. Our mission is to create products that you can trust, made with transparency, and backed by science. Every ingredient in our formula is there for a reason—no fillers, no gimmicks. We prioritize what works, at doses that matter, so you can feel confident in what you’re putting into your body. With ERO, you’re not just fueling your day—you’re fueling your future.
